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Proposal of the Retail Network Activity Streamline
Záděrová, Šárka ; Škrdlík, Miloš (referee) ; Bayerová, Vladimíra (advisor)
This dissertation engages in the development of proposals for the improvement of retail networks. The goal is to propose changes in the strategy of regional retail networks, which should lead to an increase in its competitiveness. The proposed changes are based primarily on observations of selected stores, as the accuracy and functionality of internal processes can only be inspected in the retail units, which creates value for customers.
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The development of risk free rate in economic context
Diviš, Petr ; Bič, Josef (advisor) ; Šaroch, Stanislav (referee)
This diploma thesis handles with risk free rate development in economic context. The aim of this diploma thesis is based particularly on the analysis of development risk free rate on chosen real estate markets. Other words spoken, the diploma thesis tries to discover connection between real estate markets through their yields and longterm risk free rate development. For better explicitness I have chosen four real estate markets: residential, office, retail and logistics market.
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Proposal of the Retail Network Activity Streamline
Záděrová, Šárka ; Škrdlík, Miloš (referee) ; Bayerová, Vladimíra (advisor)
This dissertation engages in the development of proposals for the improvement of retail networks. The goal is to propose changes in the strategy of regional retail networks, which should lead to an increase in its competitiveness. The proposed changes are based primarily on observations of selected stores, as the accuracy and functionality of internal processes can only be inspected in the retail units, which creates value for customers.
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Analysis of Marketing Mix Tools of the Company Lidl Česká republika v.o.s.
Melounová, Markéta ; Kolouchová, Daniela (advisor) ; Černá, Jitka (referee)
The aim of this bachelor thesis is to analyze the marketing mix tools of the company Lidl Česká republika v.o.s., a discount chain, which is primarily focused on the purchase and sale of food and non-food goods. The analysis is based on the latest publicly available sources and own findings. The work is divided into two parts, the theoretical part defines important terms of retail and marketing mix, which are complemented by theories and current trends in the retail market. In the practical part, the chain Lidl itself and its marketing mix are introduced, which are followed by questionnaire survey. On the basis of this analysis, some proposals for the company are drawn to improve its marketing mix tools.
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Comparing position of private labels in the Czech Republic and the UK
Švalbová, Barbora ; Sedláček, Jiří (advisor) ; Postler, Milan (referee)
The thesis compares and evaluates the current status of development and position of private labels on the market in the Czech Republic and Great Britain. The comparison is based on the data of AC Nielsen and IRI World Wide. Markets were compared in terms of market concentration, investment in own brands or promotional activities, analysis of consumer behavior and the evolution of private labels sales during the economic recession. The thesis proved that the weak position of private labels on the Czech market, compared to the UK market, is low concentration of the retail market, low investments in private labels, poor image and particularly high promotional activities branded products during the economic recession.
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The price effects of an emerging retail market
Podpiera, Jiří ; Raková, Marie
In this paper writers analyze the effects of changing market structure on price dynamics of final goods in the emerging Czech retail market. Writers estimate the extent of upstream and downstream market power and find that changing market structure was responsible for an average yearly decrease in the prices of retailed products of 0.8 p.p. during 2000–2005. At the same time, however, they anticipate that the already started period of mergers and acquisitions could cause yearly increases in the prices of retailed products of 1.2 p.p. (approximately 0.5 p.p. in the CPI) over the next ten years.
Fulltext:  PDF
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Analysis of the shopping centre market in the Czech republic and Slovakia
Škodáčková, Gabriela ; Průša, Přemysl (advisor) ; Brabec, Petr (referee)
ŠKODÁČKOVÁ, Gabriela: Analysis of the shopping centre market in the Czech Republic and Slovakia. Bachelor Thesis. Prague: University of Economics, Prague, Faculty of International Relations, Department of Retailing and Business Communication, 2011. 60 p. Thesis head: PRŮŠA, Přemysl. Dominant theme of the bachelor thesis is the analysis of shopping centre market in the Czech Republic and Slovakia. The thesis is devided into three chapters. The first chapter defines the concepts of retailing from the theoretical aspect. The second part also consists of the theoretical disclosure, describing the evolution of retail units since the first retail markets had shown up in the seventh century. In the meantime the real retail market started to grow in the USA. Across the world, developers of shopping centers have broken free of their traditional boundaries, explore new markets and new territories. As Europe could not resist incoming trends, shopping centers started to appear concurrently in the Czech Republic and Slovakia too. Based on the historical data and figures from the previous shopping centre's development, as well as considering the theoretical characteristics of simple Central European retail formats, the aim is to shadow the shape of future retail formats to be build in coming years in the Czech Republic and Slovakia. The shopping center of 2015 will likely be a unique hybrid, slightly different than what we used to know. The third part content is focused on the analysis of two model shopping centers. One is located in the Czech Republic -- NISA Shopping Center in Liberec and the other stands in Slovakia, Banská Bystrica and it is called EUROPA Shopping Center. The conclusion is rather analythical. Besides the SWOT analysis of the centres it specifies the way of dellimitation of catchment areas. At the close of theoretical part research was made within the group of local inhabitants, showing interesting results in circumscriptioning of customer profile. catchment area, competition, customer profile, location analysis, retail formats, retail history, retail market, retail stock, shopping center, socio-economic situation
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Influence of foreign direct investments on Czech retail market
Jáč, Marek ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
This diploma thesis is dealing with the Czech retail market and an influence of foreign direct investment on it. The thesis is divided into five parts. First two chapters are focused on the theoretical definition of the foreign direct investment, trade as well and the tendencies in the international business in the 21st century. Third and fourth chapters are dealing with the inflow of the foreign direct investment into Czech Republic or with the status of the trade in the Czech economy. Fifth part is devoted to the Czech retail market -- its performance and evolution since 1989. In this chapter is also exercised comparison of the foreign and domestic enterprises in their productivity and performance.
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Development of Retail Market in Czech Republic
Vidová, Eva ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The main target was focuse on retail market especially shopping centres and retail parks in Czech Republic. Regions of Czech Republic are characterized by large diversity, whether in economic indicators or in demo and geographical conditions. Ambition is to find these differences give their exact number and explain these differences. The mail period for this analysis was between years 1997 -2008. Analysis is divided in two parts. The first is focusing on different regions in Czech Republic and the second is focusing on capital city Prague. This region is very special for conditions of retail market. Some of sources were provided by company which is specialized in retail market. The conclusion is just assessment and comparation of capital city Prague and other regions in Czech Republic as a whole. This bachelor work should creat an idea of the amount of commercial space, its development over the time and location in Czech Republic.
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Key Account Management
Dvořák, Dalibor ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The purpose of the diploma thesis is to identify main activities and responsibilities of key account managers - based on example of Imperial Tobacco CR, s.r.o. company. The theoretical part describes the development of the Czech Retail market from 1989 till 2007. It is focused on international retail chains and it's entrance in the Czech market. Also main trends and possible future development are identified. The practical part provide with detailed characteristics of the Czech tobacco market as well as Imperial Tobacco CR, s.r.o. company - a representative of suppliers. Crucial part is the analysys of activities and responsibilities of Imperial Tobacco's key account managers. The authenticity is guaranteed by real business examples, situations and relationships.
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